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Trends in injectables: Positioning your business for 2020 and beyond!

Owning and running a cosmetic medical practice means keeping up with injectable trends to keep your patients coming back to you again and again. While procedures like Botox and dermal fillers will never go out of style, there may come a point when you feel like your practice has stagnated.

Luckily, new procedures are constantly in development and clinical trials; to keep your offerings fresh, you need to pay attention to what your patients want, which in turn will help your business grow. In this article, we take a look at popular trends that will emerge in 2020.

Injectable boosters

There is no doubt that social media is playing an important role in changing medical cosmetics trends. With the proliferation of filters on apps such as Instagram and Snapchat, many patients want to emulate this airbrushing.

A number of procedures are used to create a flawlessly smooth face. While injections of nutrient-rich amino acids and sodium hyaluronate have been popular in recent years, new procedures are coming to the fore.

New treatments are taking center stage.

An innovation in injectable boosters that has recently become popular in Europe involves injecting Botox (or any other neurotoxin) and hyaluronic acid more superficially than usual. Injecting into the superficial layers of the skin, rather than the dermis, has been proven to increase hydration, even out the skin, eliminate shadows, and even help with skin problems such as rosacea. It is especially effective when combined with a standard procedure using fillers or Botox.

Microneedling

Microneedling is another procedure that has seen an increase in innovation. Aqua gold Microneedling adds a new dimension to boutique medical cosmetics by providing personalized formulations of neuromodulators for each patient. It delivers nutrient-rich ingredients to the skin after injectable procedures, taking results to the next level.

Aqua gold Microneedling is the perfect way to deliver nutrient-rich ingredients to the skin after injectable procedures, taking results to the next level.

Microneedling has also found a new delivery system with antioxidant patches. These patches have micro-needles on the underside that pierce the skin and distribute antioxidants, then dissolve. Studies have shown that these patches, which can be applied at home, can improve sun damage, increase skin brightness and reduce wrinkles without causing irritation.

Some studies have shown that these patches, which can be applied at home, can improve sun damage, increase skin brightness and reduce wrinkles without causing irritation.

New research into the causes of acne has serious implications for these treatments. Research shows that the problem starts with the fat in our pores, which can easily develop into acne when damaged by free radicals. Preventing free radical damage with antioxidants may be the key to preventing acne.

Antioxidants may be the key to acne prevention.

Korean Beauty (K-Beauty)

K-Beauty has been steadily making its way to the forefront of the Western beauty industry for many years now. In the future, the trend is expected to move from skincare and make-up to medical cosmetics. One area it is sure to impact is the lips!

One of the K-Beauty standards we may see more often is called cherry lips. This style favors the augmented lips of popular Korean pop stars over the overly full lips of American celebrities. It emphasizes the Cupid’s bow and the center of the mouth, using filler injections in the middle of the upper and lower lips.

We can also turn to Korean beauty trends to address an angry or unpleasant rested face. Lift edge filler is a technique that uses injections of hyaluronic acid filler over the outer corners of the mouth to create a softer upturned tilt to the edges of the lips. The result is a subtle smile, rather than the quiet frown that can become a more serious problem as we age, and the outer corners of the mouth begin to droop. 

Hyaluronic Acid Injection.

Injectable buttock lift

The trend of back augmentation and rounding will continue throughout the year. However, new filler techniques may change the way patients achieve the volume enhancement they desire.

These new methods of applying fillers may change the way patients achieve the volume increase they desire.

Practicing physicians have been using filler in the glutes for years, and the volume injected is often comparable to that of fat grafting procedures. Less invasive than surgery, the use of filler in this area has fewer complications, less downtime, and adds an element of status to the procedure, as it is quite expensive.

The use of filler in this area has fewer complications, less downtime, and also gives the procedure an element of status, as it is quite expensive.

Conclusion

Based on the trends in injectables, you can expand your services and make your clients happy. In 2020, trends will continue to be heavily influenced by beauty standards set by social media platforms such as Instagram and the increasingly popular international aesthetics industry.

The trends will continue to be influenced by beauty standards set by social media platforms such as Instagram and the increasingly popular international aesthetics industry.

Although some techniques require off-label use, clinical research continues to test and validate innovations in the field, ensuring that you can help your patients achieve their aesthetic goals – safely.

Continue reading

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