Cookie Policy

Our website uses cookies to provide you with the best website experience. Cookies are small text information stored on your terminal device (e.g., computer, tablet, smartphone) that can be read by our data communications system. Cookies allow us to:

ensure the proper functioning of the site you expect,

improve the speed and security of your use of the site,

improve the features available to you on the site,

use analytical tools,

use marketing tools,

use the comment system,

display YouTube and Vimeo videos on the site,

provide social features.

When you visit our site for the first time, you are shown a notice about the use of cookies. Accepting and closing this notice means that you consent to the use of cookies in accordance with the provisions of this privacy policy. You can always withdraw your consent by deleting cookies or by changing the cookie settings on your browser. Note, however, that disabling cookies may cause difficulties in using the site, as well as many other websites that use cookies.

Types of cookies and tracking technologies on our site

1. Log Files

Every time you visit our site the system automatically collects information and data from your computer. Your data in log files are stored to ensure the functionality of services, optimize the site and ensure the security of information systems. This includes the following data: internet protocol; IP address; the URL of the service from which you were redirected and from which the file was requested; date and time of access; browser type and operating system; the page you visited; the amount of data transferred; access status (file transferred, file not found, etc.), duration and frequency of use. When accessing mobile applications, the following data and information are collected: internet protocol; IP address; date and time of access; device type and operating system; amount of data transferred; access status (such as file transferred, file not found, etc.); duration and frequency of use. Temporary storage of the IP address by the system is necessary to enable the services to be performed on the user’s computer. For this purpose, the user’s IP address must be stored for the duration of the session.

The legal basis for processing this data is the legitimate interest of the controller (Article 6(1)(f) of the DPA). Your data is stored on the server until mementu, when it is no longer needed to achieve the purpose for which it was collected. If the data is collected for the purpose of providing the service, this occurs at the end of the respective session. The data collected in the logs are necessary for the operation of the service in connection with which the user does not have the opportunity to object to their processing.

2. Google Analytics.

In order to analyze the use of our site by users, we have installed a tool on our site that allows us to create reports of activity on the site, measure the effectiveness of the content and provide other services regarding the use of the site and the Internet. Our site uses the “Google Analytics” service provided by Google Ireland Ltd. (Gordon House, 4 Barrow Street, Dublin, Ireland). The service uses cookies: text files stored on the user’s device. The information collected by cookies is usually sent to a Google server and stored there. We use anonymization by abbreviating IP addresses which makes it impossible to link the IP address to the user.

The legal basis for processing this data is the legitimate interest of the administrator (Article 6(1)(f) RODO).

This data will be retained by Google for a period of 26 months; due to IP address shortening, no personal data will be stored. You have the option to block the storage of cookies on your device by configuring your browser accordingly. You can also use a browser plug-in to block the transmission of information to Google. Link to the plug-in: https://tools.google.com/dlpage/gaoptout.

3. Facebook Pixel.

In order to analyze, optimize and improve the performance of our services, we use a tracking option called the “Facebook Pixel”, which is provided by the social network Facebook operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook Pixel is a piece of code placed on our site. With this functionality, we have the ability to understand the effectiveness of Facebook advertising through information about users who were redirected to our services after clicking on a Facebook ad. During a user’s visit to our service, the Facebook Pixel feature establishes a direct connection to Facebook servers.

Further information about Facebook’s data collection and use, as well as your privacy rights and options, can be found in Facebook’s data protection policy at https://www.facebook.com/about/privacy/update. Specific information and details about the Facebook Pixel feature and how it works are available in the Facebook help section at https://www.facebook.com/business/help/651294705016616. You can disable the feature as shown at https://www.facebook.com/settings?tab=ads. To do this, you must log into Facebook.

The legal basis for the processing of this data is the legitimate interest of the controller (Article 6(1)(f) RODO).

4. Inspectlet

In order to analyze, optimize and improve the performance of our services, we use a tracking option called “Inspectled”, which is provided by a tool operated by www.inspectlet.com. Inspectled is a piece of code placed on our service. This functionality allows us to understand the effectiveness of our site design by analyzing user behavior.

Inspectlet uses cookies to track session information. These cookies are needed to understand exactly how users navigate the site. The exact operation and privacy policy can be found at: https://www.inspectlet.com/legal.

The legal basis for processing this data is the legitimate interest of the controller (Article 6(1)(f) of the DPA).

5. Google DoubleClick.

In order to display tailored and relevant advertisements for you, we have installed on the site the DoubleClick service using cookies, which is provided by Google Ireland Ltd. (Gordon House, 4 Barrow Street, Dublin, Ireland (“Google”). Data is collected based on the identification number (ID) assigned to your browser, which allows you to see which ads have been displayed on your browser and which ads you have interacted with. You can block cookies by selecting the appropriate settings in your browser. However, you must keep in mind that this may limit your full functionality of the site. You can also opt out of the collection and classification of interest-based information by disabling it on the DoubleClick cookie settings page at https://support.google.com/ads/answer/7395996.

The legal basis for processing this data is the legitimate interest of the controller (Article 6(1)(f) RODO).

6. Google Maps.

Our website uses maps provided by Google Ireland Ltd. (Gordon House, 4 Barrow Street, Dublin, Ireland). When you visit our site, which includes a map while logged in through your Google account, Google may link your browsing behavior to other information on our site. In this case, Google’s data protection policy applies: https://policies.google.com/privacy?hl=de&gl=de.

The legal basis for the processing of this data is the legitimate interest of the controller (Article 6(1)(f) RODO).

7. Facebook Button.

Our website uses a button provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Content from Facebook’s servers is downloaded when you access our profile using the corresponding button. When you visit our site while logged in through your Facebook account, Facebook may associate your browsing behavior with other information. In this case, Facebook’s data protection policy applies: https://www.facebook.com/privacy/explanation.

The legal basis for the processing of this data is the legitimate interest of the controller (Article 6(1)(f) RODO).

8. Instagram Button.

Our website uses a button provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Content from Facebook’s servers is downloaded when you access our profile on instagram using the corresponding button. When you visit our site while logged in through your Instagram account, Facebook may associate your browsing behavior on our site with other information. In this case, Facebook’s data protection policy applies: https://www.facebook.com/privacy/explanation.

The legal basis for the processing of this data is the legitimate interest of the controller (Article 6(1)(f) RODO).

9. LinkedIn Button.

Our website uses a button provided by LinkedIn Corp., 2029 Stierlin Court, Mountain View, CA 94043, USA. Content from LinkedIn’s servers is downloaded when you access our profile using the appropriate button. When you visit our site while logged in through your LinkedIn account, LinkedIn may associate your browsing behavior on our site with other information. In this case, LinkedIn’s data protection policy applies: https://www.linkedin.com/legal/privacy-policy.

The legal basis for the processing of this data is the legitimate interest of the controller (Article 6(1)(f) RODO).

10. YouTube.

Our website uses videos provided by YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company owned by Google Ireland Ltd. (Gordon House, 4 Barrow Street, Dublin, Ireland). When using this feature, we use the “advanced data protection mode” provided by Youtube. When you play a company on our site posted via the Youtube channel, YouTube content will be loaded. If you are logged into a YouTube account at the time, YouTube may associate your browsing behavior on our site with other information. In this case, Google’s data protection policy applies: https://www.google.de/intl/de/policies/privacy/. The legal basis for processing this data is the legitimate interest of the controller (Article 6(1)(f) of the DPA).